Pedally
by Wheeler

Brand Identity, UX/UI Website

Pedally by Wheeler is a bicycle rental service for vacationers visiting Sunshine Coast in Queensland, Australia.

The beach-toned design aims to connect with vacationers by seeing the world with the same ease and optimism as one might while enjoying a breezy coastal bike ride. The brand pursues a healthy, active, earth-conscious look and feel to reinforce Pedally’s values of practicing eco-consciousness in tandem with connecting to the environment.

Freedom to connect.