Identity, Packaging, UX/UI Website
Branding for an online Gender-neutral makeup line, for creatives and change-makers across the gender spectrum.
The electric green color palette, contorted grid graphics, and melt-down logo make up a cyber-focused brand that aims to empower a gender-fluid demographic. The name, Sauce, insinuates fluidity (of gender), movement (change), and is a reference to having “too much sauce” or confidence and indulgence. The assertively validating tone of voice seeks to embolden users to challenge gender norms through self-expression. Much like hackers breaking into a network and reprogramming a system, people across the gender spectrum use Sauce to claim space within the historically gate-kept cosmetic industry, and undermine oppression.