Sea Monsters of Iceland Museum (SMOI)


Identity, UX/UI Mobile App, Merchandise


Enter the darkness.




Rebranding for The Icelandic Sea Monster Museum in Westfjords, Iceland - a region known for its beast sightings and fisherman lore. The brand identity is conceptualized to inspire thrill, daring brave visitors to delve into the unknown. The minimalist design honors Scandinavian style, while half-circles mimic the dark tunneled entrance of the museum. A pattern of geometric shapes is a play on the forms of Icelandic runes - mysterious characters of the ancients.