eau de parfum
Logo, Branding, Packaging, Photography, Copywriting
The beauty of life in ordinary moments.
Perfume for Morticians.
Interviews with this demographic revealed morticians often live with incredible mindfulness. Interacting intimately with death can inspire a tendency to live life enjoying the richness of every moment.
The neutral-toned design directs focus towards film photographs - a medium chosen for its personal feel and nostalgic depth. The images of ordinary scenarios support the concept that life’s beauty lies in the simpliest, everyday moments. Each scent is paired with a haiku on the back of the packaging to savor the depth of the moment.