Michelob ULTRA Campaign by draftLine NYC and Gut Agency to reduce the gender pay gap by increasing visibility of women's sports.
Campaign Launch, Social media content, Art Direction
Women's sports lack the same visibility as men's sports, resulting in a wage gap and less opportunity for women athletes. In conjunction with GUT Agency, our team at draftLine NYC developed enticing imagery to inspire users to click "save" on our social content featuring an all-star line-up of women athletes including WNBA MVP Nneka Ogwumike, ESPN Analyst Andraya Carter, and the first transgender NCAA Champion, Cece Telfer.
This engagement impacts the algorithm to show more reated content, ultimately increasing visibility of women's sports.